We developed and built a successful marketing strategy and campaigns for the fresh cycling project Human Fish Gravel. We used exclusively digital communication channels and made the most of social networks. We created a comprehensive campaign creatively and created a wide set of advertising and content material (advertisements, photos…). Depending on the specific cycling group – “gravel and bikepacking” cycling enthusiasts – we developed special emotions and appeal. We created special experiences and developed a variety of content on social channels.
We carried out marketing campaigns on the international market. In 2021 and 2022, we achieved excellent results and as a consequence of excellent marketing four cycling events were held, several cycling gatherings in the form of a “cycling round”. Several gravel – bike-packing cycling groups of cyclists were also acquired to explore the destinations of Slovenia and Croatian Istria. We got the participation and interest of cyclists from 16 countries. From “zero” we managed to gather 500-600 cyclists and generate income in the segment of fresh gravel and bike-packing cycling.
Marketing assignments and goals:
- Marketing strategies in the international market.
- Creative and substantive design of advertising messages.
- Preparation of content and image material for social networks.
- Design of visual elements.
- Management of channels on the social network (Facebook, Instagram…).
- Preparation of material for media channels and networking.
- Connecting the cycling industry with “soft” content.
- Cooperation with journalists and media – preparation of materials for articles.
- Analysis of marketing campaigns and analysis of concrete sales on the market.
BRAND DESIGN | DESIGN AND STRATEGY – MARKETING ACTIONS | SOCIAL MEDIA ADVERTISING | SALES PROMOTION – INFLUENCERS | SOCIAL MEDIA STORIES | PICTURE AND VIDEO MATERIAL FOR “INSTA STORY” | PROJECTS WITH DIGITAL MEDIA