Together with an international partner, we created the GRAVEL EPIC cycling story.
The Gravel Epic is a special cycling story, it is a cycling concept and it is an international event. We put this unique story together with an international partner.
Our project assignments:
- Collaboration in the concept of a cycling product.
- Location scouting: preparing filming locations and permits.
- Production – production of video and photo material.
- Preparation of cycling routes – creation of digital tracks (320 km of competition routes).
- Cooperation with the media and PR presentation of the project.
- Pre-organization of the Gravel Epic event.
- Obtaining permits and managing the event.
- Close cooperation with partners and the local community.
- Promotion of gravel cycling in the Julian Alps and beyond in Slovenia.
Gravel Epic connects cyclists who are fans of gravel cycling. Lovers of fast exploratory cycling on dirt roads, forest paths and classic roads. Gravel Epic is an international story that takes place in different locations in the EU and in Morocco. It is a unique gathering of cyclists and an amateur cycling race. It is a successful integrated cycling product that connects the cycling industry with the end users – cyclists.
LOCATION SCOUTING | ORGANIZATION OF FILMING AND PRODUCTION | COMPLETE EVENT MARKETING | COOPERATION IN MARKETING AND PROMOTION | CYCLING PRODUCT CONCEPT | PR ACTIVITIES | EVENT MANAGEMENT