In the world of hiking, long-distance hiking trails represent a special challenge. The hiker is looking for a route suitable to his abilities and wishes, which offers a unique experience in a unique environment. All this and more is the Loka Trail. The route through the extraordinary area of the Škofja Loka, Cerkljansko and Idrija hills offers one of the most beautiful wanderings and explorations of remote areas in Slovenia. We have arranged a 45-year-old concept, the idea of a mountain route and the extraordinary work of the Mountaineering Associations into a modern hiking and tourist product.
The development agency Sora entrusted us with the design and production of a hiking tourism product. Long-distance hiking trail with all the necessary elements that a “modern day” hiker needs to experience.
Project assignments:
- Concept of a long-distance walking trail – tourist product.
- An overlook of existing long-distance trails.
- Digitalization of the trail – tracing and preparation of trail – preparation of 12 walking stages.
- Computer processing and preparation of the trail in digital form.
- Design: logo and corporate identity.
- Design – webpage.
- Preparation of text, route descriptions, product text, …
- Preparation of the strategy of marketing campaign 2023 – 2025.
- Preparation and processing of photo material – photography …
- Placement of trails for a user experience – App.
- Preparation and design of a walking product for the user.
KONCEPT TURISTIČNEGA PRODUKTA | DIGITALIZACIJA TRASE IN PRIPRAVA ETAP | UPORABNIŠKA IZKUŠNJA – APP | IZDELAVA VSEBINSKEGA MATERIALA | OBLIKOVANJE LOGOTIP – CELOSTNA GRAFIČNA PODOBA | FOTOGRAFIJE …
